— Manish Choudhary

Thriving 55-Year-Old Farmer: Earns Over $300,000 Annually with Just 25 Hours Weekly!

Burst with Arrow

Penny Bowers-Schebal's Unique Lifestyle:

– 55-year-old farmer from Austinburg, Ohio, balances farm life with a thriving bridal gown business. – Begins her day tending to goats and peacocks, ends it running a wedding gown shop.

Formality Bridal's Business Model:

– Formality Bridal, located in an abandoned church in Geneva, buys last-season sample gowns at a discount and sells them to local brides for up to $999. – Generated over $313,000 in revenue this year with a profitable business model.

Entrepreneurial Journey:

– Started the bridal business with no prior experience, leveraging savings from a Dividend Reinvestment Plan. – Opened the first location in 2018, growing from a 1,200-square-foot office space to a 4,000-square-foot church.

Marketing and Growth:

– Achieved profitability within a year through word-of-mouth marketing on social media. – Obsessed over financials and moved to a larger space in 2021, seeing a significant revenue boost.

Challenges and Personal Story:

– Husband's stroke led to additional challenges, relying largely on her income from Formality Bridal. – Despite challenges, opened a second location in Erie, Pennsylvania, as the logical next step for business growth.

Business Vision and Future Projections:

– Defines success as slow and steady growth, avoiding meteoric rises. – Aims for the Erie location to contribute to a potential combined revenue of $1 million in 2024.

Sustainability and Entrepreneurial Mindset:

– Inspired by the short shelf-lives of bridal gowns, Bowers-Schebal emphasizes sustainability. – Built strategic relationships, applying lessons from a previous job at Progressive.

Unique Shopping Experience:

The new Formality Bridal location in Geneva offers an immersive experience with 150-year-old stained glass windows and gown-filled aisles. 

Balancing Work and Personal Life:

– Works less than 25 hours per week but manages to pay bills, employees, and herself. – Finds fulfillment in both her farming and bridal business endeavors.

Penny Bowers-Schebal's journey showcases the success of a small business, blending farming with a profitable bridal gown venture.

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